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A new wellness trend is shaking business in the Miami area: pay someone to lightly scratch your back, scalp and arms Pure relaxation.
“I think that’s very strange,” Tomi Laren said it surpassed on August 29th, depending on the trend.
“I think it’s good for them to create a business from that, but why are you not surprised that something like this has spread through word of mouth in Tiktok?”
Elite Americans carry it to “boat tox” and other on-demand personal care services
Family-owned Scratch Girls brands charge themselves as their providersProfessional backscratch“We operate our studio at Miami Gardens and our weekend booth at Yellow Green Farmers Market in Hollywood.

Based in Miami, the service offers relaxation in the form of scratches on the arms, back and scalp.
(istock)
The company calls it the first of its kind, and says its clients are looking for “mood-oriented scratch therapy.”
Online bookings show pricing of $74.99 for 30 minutes and $129.99 per hour. Couple sessions work higher. Clients are asked to arrive cleanly and staff can check their scalp to see if “hair play” is required.
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Scratch Girls, the company behind the wellness trends of the virus, charges between $75 and $130 for professional scratch therapy sessions. (Fox News)
“I think my criminal lawyers see this in the same way as many opportunities for DNA transfers and other things.” Emily Companyo I joked when the host discussed things he hesitated.
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Part of the popularity surge comes from social media. Scratcher Girls’ ASMR-style Tiktok Clips has pushed niche services into the mainstream, causing hundreds of thousands of followers and millions of likes, turning the simple act of soothing scratching into viral content.
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Autonomous Sensory Meridian Responses (ASMRs) are “previously unimplemented sensory phenomena,” according to the National Institutes of Health, in which individuals experience irritating static sensations in response to specific speech and visual stimuli.
“My boys, my boys, they hurt my mother’s back… they love it… they melt, they fall asleep,” Tiffany Smiley added as an example of charm.

Part of the popularity surge comes from social media as Suckater Girls’ ASMR-style Tiktok Clips has won millions of favorites. (istock)
“You know the science behind the release of dopamine and what it does, yours Mental health And your relaxation,” she added.
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Scratcher Girls is relied on demand with its summer tour schedules and regular market pop-ups, allowing people to “try it before they buy.”
The brand’s website promotes missions based on “more than 20 years of experience” and a gentle, calm touch.
“I think the only people who should scratch your back are your partner, your loved ones, your parents. I don’t think that’s something anyone else does,” Laren said.