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exclusive: artificial intelligence Leading Palantir and global marketing and communications company Stagwell have announced a new partnership on an AI-powered marketing platform for their customers.
The new AI platform is built to incorporate orchestration-level software from Palantir’s Foundry with Code and Theory and proprietary data and solutions from Stagwell’s The Marketing Cloud.
Stagwell Chairman and CEO Mark Penn told FOX Business that the platform was born out of a conversation with Palantir CEO. alex karp A partnership developed to develop an AI-powered marketing suite.
Alex Karp, CEO of Palantir Technologies, said: (Al Drago/Bloomberg via Getty Images)
“We both looked at how we could leverage the data that Stagwell has, combined with third-party data and first-party data from our clients, to build flexible AI-based models that I call the holy grail of marketing,” Penn said.
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“We always wanted to be able to say, ‘Hey, tell me who’s going to buy me an umbrella on my next rainy day,’ and know who those people are so we can start a marketing campaign,” he said.
A screen appears where the marketer is sorting the data. (Getty Images)
The new AI-driven platform aims to provide capabilities that large and complex teams can create and implement. marketing program On a scale. It also includes Stagwell’s new differential privacy technology to protect users’ data.
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| STGW | Stagwell Co., Ltd. | 5.62 | +0.81 |
+16.84% |
| PLTR | Palantir Technologies Co., Ltd. | 175.05 | -12.85 |
-6.84% |
“What we’re entrusting to our customers is not just for us to run the system for marketing purposes, but for them to be able to run the system and embed it throughout their organization,” Penn said. “For marketers and organizations, we want to have tools here that store managers and regional managers across the organization can use to maximize their own marketing through AI.
“They could just type in a normal English question and get their target audience back.”
Kevin Kawasaki, Palantir’s global head of business development, told FOX Business there have been “incredible advances” in the ability of AI models to handle workloads without the need for artificial intelligence. code created by humans This has accelerated the process of creating AI-powered tools in recent months.
“The coding ability required to do something like that with our product is significantly reduced, so people with advanced domain expertise can execute on ideas much more quickly,” Kawasaki said.
“I think the big difference today, just in the technology world, compared to a year ago, is the speed with which we can deliver AI-first products,” Kawasaki said. “And it’s not just faster, it’s actually more unique because it offers so much more than the old one. [software as a service] Build your model using our AI platform. ”
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Stagwell CEO Mark Penn said the AI platform developed with Palantir is beginning to be deployed by customers. (Matthew Staver/Bloomberg via Getty Images)
As an example, he explained that there could be two customers. similar industrylike hotels, receive very different products that are tailored to the organization’s specific wants and needs in terms of how they interact with data and technology.
“The speed at which you can wrap that human in technology and speed it up and give companies greater efficiency in what they’re trying to do is really important,” Kawasaki said.
He added that historically, development schedules for custom software tools have been longer and required more thought in understanding the scope and purpose of such products and then testing and refining them in the marketplace. With AI models, on the other hand, you just need to “just show up and provide this.”
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Penn said Stagwell has begun a soft implementation of the tool, with an early focus to expand use of the platform. retail customers. The company plans to roll out the service to its broader network and customers on an opt-in basis in the coming months.
