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Many past and present NBA players have contracted with major athletic footwear and sports apparel conglomerates; Jonathan Isaac He walks into the basketball court and wears his own brand.
Orlando Magic We founded Unitus, a Faith-forward apparel brand. According to the company’s official website, the brand goes beyond the production of premium Christian clothing and footwear, and is a “global movement for positive change.”
“We believe that Jesus offers our world a better way and boldly expresses our faith in Him. Our mission is to inspire and empower people to live with greater unity, freedom, strength and purpose.”
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The magical Jonathan Isaac during a match against the Boston Celtics at Orlando, Florida on January 23, 2023 at the Amway Center. (Mike Ehrmann/Getty Images)
“From its founding, it was a vision of connecting people with Christ and one another… so that it becomes a real touchpoint for believers.
Isaac warned that the company would always try to avoid enforcing values or beliefs about others.
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“We’re not pushing it on others, it’s more internal,” he told Fox News Digital. “The big part about us is that you wear the Bible in your shoes, your clothes, and remind you of a big picture for you, and for you, and to take it into the world. You can bring God’s Word with me on the court when you’re wearing basketball sneakers.
Magic forward Jonathan Isaac will warm up before his match against the Charlotte Hornets at Orlando’s Kia Center on February 12, 2025. (Mike Watters-imagn image)
Isaac admitted that he was “forced” to launch his own sneaker line.
“I was signed to Nike in 2020 and unfortunately I was injured… I tore the ACL,” Isaac told Fox News Digital. “Nike had decided not to resign. While I was going through the rehabilitation process… I actually went and told the pastor… and he told me, “Why don’t you try making your own sneakers?” ”
Isaac’s pastor then challenged him to be on the frontline for active purposes. NBA Player In separate sneaker line space. The 27-year-old said he gave him creative autonomy by creating his own brand.
Magic Watch’s Jonathan Isaac during the Atlanta Hawks’ match at the KIA Center in Orlando on April 8, 2025. (A rich story/Getty Images)
“I had the freedom to make my own sneakers so I was able to make them completely unique to myself. (I) created shoes that demonstrate my faith and showed me what’s important to me. My middle name is Judas.
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Isaac has not avoided talking about his beliefs. However, doing so can often lead to repulsion. Isaac said he was trying his best to rule out negativity.
“The biggest thing for me is spending as little time as possible, especially on social media, especially X. It gets crazy over there. But it’s hard (because) sports and some other professions, no one else in their normal life in their normal life, we play live, so you have everything, so now you have everything, now you have everything.
“When you play, there are 50 people (direct message) who say, ‘Oh, you ruined this,’ “You did great”,’ “You didn’t do great.” It’s difficult to deal with it like a normal person. People have forgotten you are human.
Isaac appeared in 71 games in the 2024-25 NBA season.
Customers can purchase from early June Unitus’ new activewear line.
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