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Moderated by Instagram It will use filters based on the PG-13 movie rating system to serve content aimed at users under 18, the platform’s parent company Meta announced Tuesday, in its latest effort to address concerns about online safety for teenagers.
The new system will restrict posts featuring strong language, dangerous stunts, drugs and other content that “may encourage potentially harmful behavior.” This rule also applies to meta-generation AI tools.
Under this safeguard, teens will be blocked from following or interacting with accounts found to be sharing age-inappropriate content.
Mehta noted that existing policies already prevent the promotion of adult content such as sexually suggestive content, graphic or disturbing images, and the sale of tobacco or alcohol to teenagers.
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The new system will restrict posts featuring strong language, dangerous stunts, drugs and other content that “may encourage potentially harmful behavior.” (David Paul Morris/Bloomberg via Getty Images/Getty Images)
“Teen Accounts was already designed to protect teens from inappropriate content, and over the past year we’ve further refined our age-appropriate guidelines and hidden even more potentially inappropriate content with updated default 13+ content settings,” the company said in an announcement.
“We decided to more closely align our policies with the independent standards that parents are familiar with, so we reviewed our age-appropriate guidelines for PG-13 movie ratings and updated them accordingly. Of course, there are differences between movies and social media, but we made these changes to ensure that teens’ experience in a 13+ setting feels more like the Instagram equivalent of watching a PG-13 movie.”
Teens will not be able to opt out of the new system without their parents’ permission, and parents will be able to choose more restrictive settings for their children.
Just as PG-13 movies can contain suggestive content or strong language, Mehta said teens sometimes see similar content on Instagram, but the company strives to keep those instances as rare as possible.
Teens cannot opt out of the new system without their parents’ permission. (Lorenzo Di Cola/NurPhoto via Getty Images/Getty Images)
“This is the most significant update to Teen Accounts since we introduced it last year, and it builds on the automated protections that Teen Accounts already provides to hundreds of millions of teens around the world,” said Meta. “We know that teens may try to circumvent these restrictions, which is why we intend to use age prediction technology to target teens to certain content protections, even if they claim to be an adult.”
The new system comes amid criticism and lawsuits over the company’s failure to protect teenage users from harmful content or mislead them about the psychological harm the content poses. the platform.
A September report showed that some of Instagram’s safety features aren’t working well.
Meta was also found to have allowed chatbots to engage in inappropriate behavior, such as bots engaging in “romantic or sensual conversations.”
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Teens will be blocked from following or interacting with accounts found to be sharing age-inappropriate content. (Jens Büttner/Photo Alliance via Getty Images/Getty Images)
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In August, the company added youth-friendly safeguards across its AI products by training its systems to avoid flirtatious interactions with young users and discussions of self-harm and suicide.
The new rating settings will be released in the US, UK, Australia and Canada, with full launch expected by the end of the year.
“We recognize that no system is perfect and are committed to improving it over time,” Mehta said. “We hope this update reassures parents that we’re working to show safe, age-appropriate content on Instagram by default, while giving them more ways to shape their teens’ experiences.”
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Reuters contributed to this report.
