Zen Media CEO Shama Hyder is considering DOJ in search of Google breakup and selling Chrome browsers.
A federal judge ruled alphabet owned Google There is a monopoly on online publishers’ ad servers and the ad exchange market.
The decision came from the US District Court for Eastern District Judge Leonie Brinkema.
In her ruling, she said Google “willfully engages in a series of anti-competitive acts to acquire and maintain monopoly for Open-Web display ads in order to gain and maintain monopoly for Publisher Ad Server and the ad exchange market.”
The Google logo on a skyscraper in Toronto, Canada, July 29, 2024. (Roberto Machado NOA/Lightrocket/Getty Images)
“For over a decade, Google has linked publisher ad servers and ad exchanges through contract policies and technology integration, which has enabled the company to establish and protect its monopoly.” Her ruling I said. “Google has further cemented its monopoly by imposing anti-competitive policies on its customers and removing desirable product features.”
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She discovered that Google’s “exclusive act” had “significantly hurt the customers of Google’s publishers, their competitive process and, ultimately, consumers of information on the web.” ”
The federal government and 17 states that formed the plaintiffs in the case had allegedly held that Google dominated another ad tech market (advertisers’ ad network), but Brinkema found the inadequate argument, according to the ruling.
This decision clears another hearing path to determine what Google must do to recover competition in publisher ad servers and ad exchange markets. The second ruling was that Google violated antitrust laws following a similar judgment when it comes to online searches.
View of Google Head Office in Mountain View, California, March 23, 2024. (Tayfun Coskun/Anadolu Via/Getty Images)
Last August, another federal judge found that the alphabet violated federal antitrust laws as it strengthened its dominant position over online searches and related ads. A Google spokesperson told Fox Business at the time when he was planning to appeal the decision.
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The Department of Justice’s anti-trust division has issued a statement saying, “This is a groundbreaking victory in the ongoing battle to stop Google from monopolizing the digital public square.” “This Department of Justice will continue to take bold legal action to protect Americans from free speech and free market violations by high-tech companies.”
“The court’s ruling is clear. Google is an exclusive and abuses its monopoly,” said Abigail Slater, assistant adviser of the Department of Justice’s anti-trust division. “Google’s illegal control allows them to censor and even deplete the American voice. At the same time, Google has destroyed and hidden information exposing illegal activities. Today’s opinion is making sure Google controls online advertising and increasingly checks the internet itself.
Following Thursday’s ruling in the Ads Tech case against Google, Google Ann Mulholland is the vice president of the regulator, who said the company “takes half of the incident” and “sues the other half.”
“The court found it Advertiser Tools And don’t harm competition with acquisitions like Doubleclick. She said. Publishers have many choices and the ad technology tools are simple, affordable and effective, so choose Google. ”
Google’s Ad Tech exam occurred over several weeks in September last year.
It stems from a lawsuit filed in January 2023 by the federal government and eight states. In April of that year, nine other states took part in the lawsuit.
In this picture, the Google logo will be displayed on your smartphone on October 24th, 2023. (Mateusz slodkowski/sopa Images/Lightrocket/Getty Images)
The 17 states are California, Colorado, Connecticut, New Jersey, New York, New York, New York, Rhode Island, Tennessee, Arizona, Illinois, Michigan, Nebraska, New Hampshire, New Hampshire, North Carolina, Washington and West Virginia, according to the Brinkema ruling.
Google will need to sell Chrome browsers on the go to end its internet search monopoly, DOJ says
Google is currently facing the possibility that two U.S. courts could sell their assets or order them to change their business practices. A Washington judge will hold trial next week on Google’s Department of Justice request to have it sell Chrome browsers, and take other steps to end its advantage in online searches.
Reuters, Grady Trimble and Eric Revell from Fox Business contributed to this report.
