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Black Friday may be the biggest shopping day of the year, but it’s got a cannabis equivalent the day before thanksgiving.
Despite the potential health risks, “Green Wednesday” is considered the second-riskiest day of the year for health. pot salesAccording to various reports, it is the second most popular day after April 20th (4/20).
This is partly because pharmacies offer deep discounts on products such as pre-rolls, edibles, gummies, e-cigarettes, and flower.
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According to Dutchie, an Oregon-based e-commerce platform used by thousands of pharmacies across the country, average sales on Nov. 27, 2024 (the day before Thanksgiving last year) were up 91% compared to a typical Wednesday. The average basket per shopper increased by 9% to more than $70.
New York pharmacies reported even higher numbers, with medical baskets reaching more than $106, according to the analysis.
October 21, 2022 photo of Cannabis Culture Store in Manhattan, New York. Green Wednesday, the day before Thanksgiving, is said to be the second busiest day of the year for cannabis sales. (Beata Saursel/NurPhoto via Getty Images)
“Although not as famous as April 20th, Green Wednesday is quickly becoming the premier cannabis holiday and an important business day for cannabis dispensaries,” Spencer Scott, chief revenue officer at Dutchie, said in a press release. “And as more Americans replace alcohol When it comes to cannabis, Green Wednesday is only growing in popularity. ”
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In a blog post, Catalyst Cannabis, a California-based dispensary with about 30 stores, mentioned how Green Wednesday allows customers to stock up ahead of family gatherings, long weekends, and general travel. Catalyst called the day a “pre-holiday pilgrimage for weed lovers.”
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“Consider this a moment to reset, refuel, and rejuvenate before the chaos sets in,” the post reads.
According to the seller, Green Wednesday began in the early 2010s when delivery services noticed an “unexpected spike in sales” the day before Thanksgiving.
Industry analysts predicted that Green Wednesday would grow in popularity as more Americans cut back on alcohol. (St. Petersburg)
“Customers were preparing for family gatherings, meals and cooking marathons, and everyone’s favorite ‘cousin walks,'” Catalyst reported. “Soon the industry took notice and began branding the event as a cannabis version and promoting special deals. black friday. ”
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The retailer added: “With travel and family stress on the rise, people are turning to Green Wednesday for a little holiday relief.”
potential health risks
While Catalyst recommends taking advantage of pre-holiday sales, it also offers some safety tips.
These include knowing your dose, staying hydrated, not drinking and driving, and storing cannabis products safely out of the reach of children and pets.
Green Wednesday is said to have started in the early 2010s, when a delivery service company noticed an “unexpected spike in sales” the day before Thanksgiving. (St. Petersburg)
Cannabis products have a stress-relieving effect for many people, but recent research warns that cannabis use can increase mental health problems, including: paranoia, anxiety And depression.
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Researchers found that people who first tried marijuana to deal with pain, stress, and depression were much more likely to suffer from paranoia later on.
Cannabis is also associated with an increased risk of heart attack and stroke, according to a 2024 study published in the Journal of the American Heart Association.
“‘Green Wednesday’ is quickly becoming the premier cannabis holiday.”
“When it comes to marijuana, you’re not an innocent bystander.” cardiovascular health,” Dr. Robert Page, professor of medicine at the University of Colorado and president of the American Heart Association, told Fox News Digital at the time.
“We need to educate the public about the possibility of this type of cardiovascular event, and people need to make informed decisions.”
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Efficacy has also increased in recent decades. According to the American Psychological Association, in the 1960s and 1970s, marijuana averaged about 1% THC. Many products now reach 30%, and concentrates can reach 95%.
Fox News Digital’s Khloe Quill contributed to this report.
