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When I thought he was out, he and Bill Belichick Jordon Hudson I pulled him back.
Retired NFL writer Peter King announced his retirement in 2024 decades later as a reporter for NBC’s Football Night in America and a columnist for Sports Illustrated and Pro Football Talk. but Belichick Book Toursdominated last week’s national conversation and brought him back to the media spotlight.
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February 6th, 2025. New Orleans, Louisiana: Bill Belichick and Jordon Hudson on the red carpet before the Super Bowl LIX NFL honored at the Senger Theatre. (Kirby Lee-Imagn image)
King reverberated Belichick’s tragic public relations campaign in his podcast interview.
“This is the guy who owned every room he’d ever walked, and now he has a 24-year-old muse who tells him what to do, or frankly, she’s trying to control a situation where she has nothing to do or nothing to do,” he said. “Sports media with Richard Deichi.” “Bill has to figure out himself here. He has to figure out this situation. It’s embarrassing. It’s totally embarrassing for someone as great as his job.”
King added that he had to be a little more interesting to do the interviews that Belichick did for CBS and that it had to be the opposite of the media personality when he coached Patrott in New England.
“To promote the book, Bill Belichick went on TV on Sunday morning for 10 minutes, but there’s a hole in his sweatshirt on Sunday morning. Watch the video,” King continued. “He has a Navy sweatshirt. There’s a hole in it… I think why TMZ leaves the Ritz-Carlton hotel. In New York in a fully tailored blue suit, why is he going where? Location…
Aaron Rodgers watches the Kentucky Derby and watches him weigh the future of the NFL

North Carolina’s new Tar Heels head coach Bill Belichick speaks to the media at Louder Milk Center For Excellence. (Imaginary of Jim Dedmon-Immagn)
“But in general, if you’re going to promote a book or do an interview, you can’t be the grumpy, indifferent person that Bill Belichick was for CBS.
King said anyone who saw the CBS interview might not be very keen on buying the books he promoted in the first place.
Belichick broke the silence In Wednesday’s fiasco, he defended his girlfriend and accused CB of creating a “fake story” with a “selectively edited” clip.
“Unfortunately, those expectations were not respected during the interview. I was surprised when an unrelated topic was introduced. I repeatedly expressed my word to reporter Tony Docpile and producers who wanted the conversation to be the center of the book,” the coach said.
“After this happened several times, Jordon, who shares both personal and professional relationships, repeated the points to focus on the discussion, she worked to get the interviews off the ground rather than diverting specific questions or topics.

Former New England Patriots head coach Bill Belichick spoke to Gillette Stadium media about his departure. (John Tlumaki/The Boston Globe via Getty Images)
“The final eight-minute segment doesn’t reflect the productive 35-minute conversation we had. It covers a wide range of topics related to my career. Instead, I present selectively edited clips and stills for just a few minutes of interviews to suggest false stories.
CBS later responded with its own statement.
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“When I agreed to speak to Mr. Belichick, it was for a wide range of interviews,” the company said. “There were no prerequisites or restrictions on this conversation, which was repeatedly confirmed with his publisher after the interview was conducted and after it was completed.”
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