The “Big Money Show” panel will discuss Counterpoint Research’s prediction that Apple will regain its throne as the world’s largest smartphone maker.
apple smartphone Samsung is expected to surpass Samsung in shipments in 2025 for the first time in more than a decade, making it the world’s biggest smartphone seller, according to a new report.
Analysis by Counterpoint Research found that global smartphone shipments will increase 3.3% year-over-year in 2025, with much of that increase coming from Apple.
iPhone shipping status Demand for the iPhone 17 series is increasing in major regions, and sales are expected to increase by 10% from the previous year in 2025.
Counterpoint predicted that Apple’s shipments would reach 19.4% in 2025, making Apple the world’s leading smartphone maker for the first time since 2011.
New Apple iPhone 17 now available worldwide
Strong demand for the iPhone 17 is expected to see Apple overtake Samsung for the first time since 2011, according to Counterpoint Research. (Reuters/Shannon Stapleton)
samsung shipment volume is expected to increase by 4.6% year-on-year and reach a global share of 18.7%, falling from the top spot for the first time in over 10 years.
“Apart from the very positive reception of the iPhone 17 series in the market, the main driver of the increase in shipment estimates is that the replacement cycle has reached an inflection point,” said Yang Wang, senior analyst.
“Consumers who purchased smartphones during the COVID-19 boom are now in the upgrade phase. Additionally, 358 million used iPhones were sold from 2023 to Q2 2025. These users are also likely to upgrade to new iPhones in the coming years.”
Apple and Microsoft reach $4 trillion milestone
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| AAPL | Apple Inc. | 277.61 | +0.64 |
+0.23% |
| SSNLF | Samsung Electronics Co., Ltd. | 65.21 | +24.61 |
+60.62% |
That base is consumer demand According to the analysis, it is expected to help Apple maintain its newly regained lead among smartphone manufacturers until 2029.
Samsung’s strategic move to the A series is expected to strengthen its momentum in emerging markets through stronger specifications and competitive pricing, while in mature markets Samsung’s move towards premium products is expected to help defend market share, Counterpoint predicted.
Apple digital features make travel easier for domestic travelers
According to Counterpoint, Samsung is expected to see a significant increase in shipments despite being overtaken by Apple. (Sungjun Cho/Bloomberg via Getty Images)
Chinese smartphone manufacturers is expected to rely more on overseas markets to drive growth, while also moving into higher-end segments with premium features to boost profitability.
Counterpoint said diversification could help Chinese manufacturers strengthen their earnings, while shipment rankings are expected to remain stable until 2029.
