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Amazon has rolled out a beta version of a new artificial intelligence tool that will bring its products to the surface based on interest in some shoppers in the US
The feature, which Amazon called “Interests,” employs a large-scale language model, “will automatically translate everyday languages into attributes that can be processed by traditional search engines and transformed them into product recommendations.” The e-commerce giant I said on Tuesday.
Amazon said a “small subset” of US shoppers who currently have AI shopping tools can be accessed through interests within the “Me” tab of the Amazon Shopping App.
(Jakub Porzycki/Nurphoto via Getty Images)
We are looking for something that will bring interest to all Amazon shoppers in the US “in the coming months.”
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Interest works by “continuously scanning Amazon’s stores and actively notifying you of new and relevant products, restocks and transactions.” This will provide it after users have provided prompts such as “latest pickle ball gear and accessories and accessories” and “Natural makeup products for summer sparkle from top brands”.
(Jaque Silva/SOPA Images/Lightrocket via Getty Images)
With this feature, Amazon aims to make shopping on the platform faster and more convenient.
The e-commerce giant has been introduced previously AI Features Go to the shopping platform. For example, Amazon’s AI shopping assistant Rufus and its AI shopping guide both debuted last year.
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Amazon He also said Tuesday that he will continue to look for ways to enhance the shopping experience, making it more convenient and enjoyable for customers.
(Jaque Silva/SOPA Images/Lightrocket via Getty Images)
Generic AI is used by companies “in retail and in all our businesses.” CEO Andy Jussy He told analysts and investors during an Amazon revenue call in early February.
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Amazon generated net sales of $638 billion during 2024, up about 11% from the previous year. That annual net profit rose to $59.2 billion.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| amzn | Amazon.com Inc. | 171.00 | -7.41 |
-4.15% |
Its market capitalization had hovered around $2.13 trillion as of Wednesday afternoon.
