Exclusive: Gavin Newsom of the Liberal Government The new campaign reveals Canadian tourists are welcome in Golden State as he seeks to boost international travel after a sharp decline in US tourism caused by President Donald Trump’s tariff policy.
“We get it. White House While we don’t exactly lay out the welcoming mat, Canadians should know that California continues to welcome them and that we are grateful for their partnership,” a Newsom administration official told Fox News Digital on Monday.
The campaign will launch the campaign internationally in collaboration with visits to California’s nonprofit tourism organizations. Retaliation tariffs on California products this month.
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US President Donald Trump (c) arrives at Los Angeles International Airport in Los Angeles, California on January 24, 2025, and will approach a speech adjacent to the first Lady Melania Trump and California Governor Gavin Newsom, to visit areas destroyed by the Palisade and Eton fires. (Mandel nkan/AFP via Getty Images)
Newsom’s Office said Since Trump In office, tourism has dropped significantly to levels that have not been seen since the Covid-19 pandemic. Tourism from Canada, which last year produced 1.8 million tourists and $3.72 billion in revenue, fell 12% in February compared to last year.
According to the Newsom’s Office, the $5.2 million campaign is part of California’s annual marketing investment in California.
Rumorsedly looking at the 2028 presidential bid, Newsom met with British Columbia Premier David Ebby to discuss opportunities to expand its partnership with California and Canada. The two politicians discussed the corridors and housing, which are partners in the lumber industry, state transport, officials from Newsmu said.
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A virtual meeting between Newsom and British Columbia Premier David Ebby. (Gavin Newsom’s Press Office)
While Trump is stopped That Canada The US remains Canada’s largest trading partner, supplying nearly two-thirds of its imports and can purchase more than 70% of its exports. Under Trump’s new tariff rate, 25% is being collected on Canadian goods.
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According to a Politico report this week, the Vancouver-based travel group reported a 90% decline in future bookings. Ottawa’s Travac Tour canceled all US trips until July, but the Kingston, Ontario-based Maple Leaf Tour has seen business fall between 70% and 80%.
In mid-March, Canada issued mutual tariffs on US goods worth $30 billion.
