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las vegas Casino owners are coming up with creative ways to bring visitors back to Sin City.
Many officials, hotel owners and tourism officials cite a decline in Canadian tourists as the main reason for the decline in visitor numbers.
Now, Circa Resort & Casino has launched an “Equivalence” promotion, offering Canadians comparable exchange rates at their accommodations.
Las Vegas tourists leave the city, tourism plummets to early 2000s levels
Casino owner Derek Stevens told Fox News Digital that he was inspired by his childhood in Detroit.
“I remember thinking this many times when Canada’s exchange rate deviated too much from its parity with the U.S. dollar. restaurants, hotelsbars etc. will put up signs in front of their establishments,” he said.
Derek Stevens, owner of Circa Resort & Casino, has launched an “equivalent” exchange rate promotion for Canadian tourists. (Michael Anthony, Fox News Digital)
He said the signs “depicted either the Canadian flag and the U.S. flag separated by an equal sign, or the Canadian dollar and the U.S. dollar with an equal sign.”
Stevens said this is a welcome signal to Canadians from these facilities.
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He said Canadian tourists are now not just visiting Las Vegas. hawaii and miami.
“Canadian [visitors] “Depending on what month you look at last year, we’re down anywhere from 20% to 50%,” Stevens said.
“Canadian [visitors] We’re down anywhere from 20% to 50% depending on what month you look at last year,” the casino owner said. (Circa Casino & Resort)
So far, Canadians have been “divided” in their reaction.
“I think half, maybe a little less, are saying, ‘No, I’m not coming, I don’t have a chance. I’m angry. I’m not welcome here.’ US” Stevens said.
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“The other half is like, ‘Thank you for that attitude. Thank you for the welcome. We’re definitely going to consider booking with you because we didn’t feel welcome and we appreciate the fact that there are people who make us feel welcome,'” he also said.
Las Vegas had 35.4 million attendees through November 2025, according to the latest numbers from Las Vegas convention officials. (Getty Images)
The Las Vegas Tourism Authority (LCVA) released a year-to-date summary of 2025, including numbers through November.
Sin City was visited by 35,457,000 people, down 7.4% from 2024, the report said.
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The latest month-end summary for November shows: foreign tourists The number of tourists decreased by 239,500 compared to 303,834 last year.
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Total occupancy in 2025 was 80.7%. Average room rate The price was $183.51 and the convention attendance was 5,682,200.
