FOX News contributor Mary Kathryn Ham talks about Democrats refusing to return to Texas amid a long redistricting battle and liberal outrage over Sidney Sweeney’s American Eagle ad.
American Eagle shares soared Wednesday after the retailer revised up its sales forecast as traffic continues to rise following the company’s viral ads. sidney sweeney jeans campaign.
The company’s stock is up 136% in the past six months, about 50% in the last month, and 19% over the past five days. The momentum was fueled by the release of American Eagle’s “Great Jeans” ad featuring Sweeney in July. It also garnered attention for its campaign with NFL star Travis Kelce’s clothing brand True Colors.
american eagle The company now expects comparable sales to rise 8% to 9% in the holiday quarter, well above the 2.2% increase expected by analysts, according to data compiled by LSEG.
Jay Schottenstein, CEO of American Eagle Outfitters, which leads the brand’s parent company, said: “We are very pleased with the significant trend changes across our business, reflecting decisive actions from merchandising to marketing to operations, all of which are having a positive impact.”
American Eagle CEO stands by viral Sidney Sweeney ad after controversy, won’t give in to ‘fear’
American Eagle’s advertising campaign with Sidney Sweeney helped elevate the brand. (Tsujizawa Tamotsu/Getty Images)
American Eagle’s revenue increased 6% in the third quarter, and comparable total sales increased 4%.
company raised the outlook Fourth quarter sales reflected low single-digit growth in the 8% to 9% range.
The forecast for operating income has also been raised to a range of $155 million to $160 million, from the previous forecast of $125 million to $130 million.
Tesla mocks American Eagle with cheeky jeans after Sidney Sweeney ad controversy erupts
| ticker | safety | last | change | change % |
|---|---|---|---|---|
| AEO | American Eagle Outfitters Co., Ltd. | 24.16 | +0.17 |
+0.69% |
“Our strong momentum continued into the fourth quarter, including a great start to the holiday season,” Schottenstein said.
“We delivered a record Thanksgiving weekend, driven by accelerated demand across brands and channels, highlighted by impressive growth in Aerie and Offline,” he added. “We finished the season on a strong note and are focused on continuing our success in 2026 and beyond.”
of sweeney ad The “Euphoria” star said, “Genes are passed from parent to child and often determine traits such as hair color, personality, and even eye color. My jeans are blue.”
Gap, Lucky Brand launch denim jeans campaign after viral American Eagle Sidney Sweeney ad
Sweeney’s ad caused a viral controversy, but American Eagle supported the ad and sales subsequently increased. (Michael M. Santiago/Getty Images)
Critics of the ad argued that it promoted eugenics and promoted racist and regressive themes.
Schottenstein said, standing behind the ad. wall street journal“You can’t run away from fear. We stand by what we did.”
He also told the Journal that if he or his team had found the ad offensive, “we never would have done it.”
The CEO addressed the impact of this ad in company comments. quarterly earnings Called in early September.
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“Our iconic fall denim campaign with Sidney Sweeney proves we are an American jeans brand,” said Schottenstein. “We have seen record new customer acquisition and increased brand awareness across age groups and genders.”
Fox News Digital’s Hanna Panreck and Reuters contributed to this report.
