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Princess Diana was ready to lead the Royal Protocol to the test to prove she was a “free woman.”
The late Princess of Wales is the upcoming subject “Princess Diana’s Style and Royal Collection” The auction will be held in Los Angeles on June 26th. It features some of the design illustrations by fashion designer Jacques Azagury for Diana, as well as some fabric examples of her famous dress.
“That feels great [to keep her memory alive]”Azagherry, who has redesigned his style in his last few years, told Fox News Digital in a private preview at Peninsula Residence London.
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A private preview of the auction “Princess Diana’s Style and Royal Collection” by Julian was held at Peninsula Residence in London on June 3, 2025. (Soul Capture Studio | Julian’s Auction)
Azagherry said he met Diana in 1985. Showing his new collection in London. They were featured by Anna Harvey, associate editor of British Vogue.
Princess Diana wore a black silk dress by Jack Azagherry in 1995 after an interview with Martin Bashir. (Tim Graham Photo Library via Getty Images)
“She immediately reassured me,” he explained. “She had this incredible ability to make you completely reassure you right away.”
In return, Azagherry will help Diana get out of her shell.
Princess Diana wears a blue and black knee-length evening dress designed by Jack Azagaree in 1985. It was sold for $1.1 million in 2023 at Julian’s auction. (Tim Graham Photo Library via Getty Images)
“Her later years Diana embraced this sexy and refined lookthat was my purpose,” he explained.
“My purpose was to pull her out of all these ruffles and… the nasty skirt she wore in the beginning. She had to be on an international stage as her life was developing, and it was my job to fit her there.
A signed illustration of Princess Diana’s “Swan Lake” ice blue cocktail dress by Jack Azagherry in 1997 “Swan Lake” ice blue cocktail dress is available at Julian’s auction. It comes with the fabric of the original dress worn by the royal family. (Soul Capture Studio | Julian’s Auction)
Reports show that British royals are subject to strict fashion rules. And as The wife of the future kingDiana was expected to follow them. However, when her marriage went publicly, Diana was ready to use her style to send a new message.
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One of the most iconic looks was “The Revenge Dress,” a slink little black dress she wore in 1994. Reports say Diana owned the Christina Stanboria designs for three years, but she was bold until then so she never wore them.
In her early days as a royal, Princess Diana often wore frills and frills. (Tim Graham Photo Library via Getty Images)
Charles and Diana were separated in 1992. Their divorce was finalized in 1996.. And in the 90s, Azagherry created “The Famous Five.”
“This was a time when we all saw Diana, whom we all loved, and she felt free from marriage,” Azagaree said.
Princess Diana wears a stunning black dress commissioned by Christina Stanborians at the Serpentine Gallery in London on November 20, 1994. The famous black “revenge dress” was a grand coup by the princess, and in the evening, former Prince Charles made an infamous adultery entrance on television. (Anwar Hussein/Wireimage/Getty Images)
“It was her new life. She was healthy, she was training. She looked amazing, and these dresses were saying exactly what she wanted to say that she was a free woman. She could wear what she wanted to wear. She left royal protocols with the length of the dress.
However, Azagherry admitted that he was not. Preparing Diana’s Bold Fashion Requests.
Jack Azagherry designed an ice blue beaded evening shift dress that caught Princess Diana’s eye for her appearance as a patron of the British National Ballet at Royal Albert Hall. (Tim Graham Photo Library via Getty Images)
“[She surprised me] He said. “She wanted the dress to be very short. [‘Swan Lake’ dress from June 1997]. It was a very low décolletage, very short anyway, and she wanted to be even shorter. “Look, you’re not going to leave a dress, you’re a princess. We need to remember you’re a princess.” It was much shorter anyway, so that’s really the only request we don’t adhere to. ”
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Princess Diana wanted to be shorter in her tiny blue dress, but Jack Azagherry advised her. (Tim Graham Photo Library via Getty Images)
Azagury said one of Diana’s favorite colors is black, and for the royals it is usually reserved for mourning. But who was the princess? Prosper in the age of supermodelsWearing some pieces of Azagherry, it was a low cut, hugging her figure and showing off her naked, lean arms. Her 1995 “Venice” dress was a two-piece bright red silk featuring a short skirt. The 1997 “Washington” dress featured a deep V-cut on the back.
“After Diana’s marriage, she portrayed herself in a slightly different way,” explained Azagaree. “She had full freedom… she could wear what she wanted to wear. She could wear black. She normally can’t wear black because she usually only wears black for funerals.”
Princess Diana, seen alongside Henry Kissinger, wore more black dresses. This was usually reserved for a royal funeral in the UK. (Tim Graham Photo Library via Getty Images)
“So, the moment she was away from there, the first dress we made for her was the black dress we made for her after an interview with Martin Bashir…it was a sexy black dress,” he shared. “That was how she said, ‘This is me, this is the new me. I’m confident.’ And it treated such a dress like that.
Princess Diana arrives at a meadow in Venice for dinner around 1995. She wears a dress designed by Jack Azagaree. (Tim Graham Photo Library via Getty Images)
And as one of the most photographed women in the world, there was no room for error, Azagherry emphasized.
“As a designer, my main thing was to make sure everything in the little one in the dress was perfect,” he said. “She was off of her shell, so she had 500 photographers surrounded her, so even if the dress was very simple, everything had to be perfect.”
The auction of the new Julian, dedicated to Princess Diana and the British royal family, includes handwritten letters, unusual photographs, shoes, dresses and more. (Soul Capture Studio | Julian’s Auction)
“It took a lot of work to make everything white, and that was my job,” he said. “We had no accidents at all. We didn’t want to be a circle of shame with something sticking out. So it was my job to make sure everything was really right for her.”
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Princess Diana wore a small black dress by Jack Azagherry for her 36th birthday in July. She passed away a month later. (Mark Cuthbert/UK Press via Getty Images)
Azagury created something that was built by the Royal Watchers “Final Goodbye” dress. It was a full-length black dress that emphasized a swooping neckline, thin straps and high front slits. Diana was equipped in London just before she flew to Paris.
Princess Diana (Soul Capture Studio | Julian’s Auction)
“There could have been a Disney premiere, so it was more amazing than the other dresses and I really wanted it to be a Hollywood red carpet,” Azagherry said. “That was what I had to do [adjust] strap. Sadly, she couldn’t wear it. ”
But her legacy continues, he said.
With the help of Jack Azagherry, Princess Diana wore a timeless piece that is still worshipped by royal watchers and stylists today. (Tim Graham Photo Library via Getty Images)
“The princess still has an indirect influence on fashion, and has an impact on other royals,” Azagaree said. “of course, Whenever Kate wears something It looks like Diana was wearing it remotely…it’s always compared in the newspaper. So she’s still there. ”
Kate Middleton led her mother, who died in London on June 14th, 2025, into the military of colour. (Rasid Necati Aslim/Anadolu via Getty Images)
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“In a way, the dresses she wore at the time, yes, they were fashion at the time, but they were timeless pieces,” he replied. “For example, the dress I made can be worn today and they don’t look out of place. I have something to say about the feeling of her dress…it’s gotten quite deep.”
The auction “Princess Diana Style and Royal Collection” by Julien will begin on June 26th at Beverly Hills Peninsula.
